CLIENT
BNY Mellon
project
Visual and Motion Identity Exploration

rOLE
Motion Direction
Motion Design
The Critical Mass London creative team needed motion direction to introduce three visual identity concepts for The Bank of New York. Motion became essential in presenting each identity as a working system, as we were able to demonstrate how various brand elements could interact with each other across various platforms and applications.
CLIENT
BNY Mellon
project
Visual and Motion Identity Exploration

Creative Director
Michael Robinson

Motion Director
Meghan Fenske

DesignER
Daniel Neale
PRODUCER
Isatu Dibba Manka

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