CLIENT
Infiniti

PROJECT
Service Blueprint
ROLE
Motion Direction
Animation
Illustration
Blueprint is an animated video trailer for Infiniti that illustrates the overview of a new customer experience. The 2-3 minute video is seen though the customers point of view throughout the research, purchase and ownership experience. Multiple characters were rigged and animated to bring the interactions to life, and were used to narrate the various ways the app could be used in their favour. In order to fit seamlessly with the brand, the illustration style had to be simple and premium, while the animation style had to feel fluid and elegant. 
Client
Infiniti
Project
Service Blueprint

Art Direction
Michael Robinson

Motion Direction
Meghan Fenske

Music and Sound DIRECTION
Kirill Telichev
Producer
Gene Ho
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