Client
Infiniti Global
Project
Focus
Role
Editing
This 15 second video was part of a pilot project called 'The Shop' where Critical Mass sent 4 creatives to Hong Kong to work there as an agile production team for 6 weeks. We conceptualized, filmed, edited, and animated to execution - proving we could create an entire social campaign in 3 weeks. This video was for Infiniti's 30th, so we celebrated by editing together macro shots of every round detail in the car to visually match cut with the number 30. This video specifically performed very well on social, garnering the attention of over 20k views.
Client
Infiniti Global
Project
Focus
Director of Cinematography
Tom Kucy
Editor
Meghan Fenske
Art Direction
Steven Beyer
Producer
Carla Velasquez
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