Client
Made Good
Project
Add Some Bite To Your Day

ROLE
Motion Direction
Design
Animation
Director Chris Amat brought me on to create a series of three animated social videos for MadeGood. The creative concept centered on MadeGood as a spark for fun and energy throughout the day, and the motion design needed to reflect that upbeat spirit. Working with the team at MadeGood and Chris' vibrant photography, I developed a playful, collage-style animation inspired by stop-motion. The motion leaned into the dynamic angles and bold movement from the shoots, and echoed the brand's raw, organic feel. The team at MadeGood were incredibly collaborative, and gave me the creative freedom to explore layouts and design approaches that helped the videos come to life in a way that felt fresh, honest, and full of personality.
Client
Made Good

AGENCY
The Co-Lab
Project
Add Some Bite To Your Day

Director
Chris Amat

pRODUCER
Steph Mill

CREATIVE DIRECTOR
Nina Abbot

ART DIRECTOR
Sarah Quinto

Motion DIRECTOR
Meghan Fenske
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