Client
Red Bull
Red Bull
Project
Design and Motion for "The Hardest Rail Ever?"
ROLE
Design
Illustration
Motion Direction
Design and Motion for "The Hardest Rail Ever?"
ROLE
Design
Illustration
Motion Direction
I was commissioned by Boreal Productions to design and animate a comprehensive visual package for Red Bull's
"The Hardest Rail Ever?" - a video highlighting a friendly competition to determine who could successfully ski the longest rail. This included a dynamic title sequence, rail illustrations, supers and a running infographic demonstrating the skier attempts. Drawing inspiration from 70's flat design, the visuals were crafted to evoke a vintage aesthetic while staying true to Red Bull's branding colours. The motion design throughout, particularly in the title sequence, took cues from the fluid movements of skiers on rails.
"The Hardest Rail Ever?" - a video highlighting a friendly competition to determine who could successfully ski the longest rail. This included a dynamic title sequence, rail illustrations, supers and a running infographic demonstrating the skier attempts. Drawing inspiration from 70's flat design, the visuals were crafted to evoke a vintage aesthetic while staying true to Red Bull's branding colours. The motion design throughout, particularly in the title sequence, took cues from the fluid movements of skiers on rails.
Client
Red Bull
Red Bull
Project
Design and Motion
for "The Hardest Rail Ever?"
EDITOR
Dane Ulsifer
Design and Motion
for "The Hardest Rail Ever?"
EDITOR
Dane Ulsifer
PRODUCER
Travis Pershaud
DESIGN
Meghan Fenske
MOTION
Meghan Fenske
Travis Pershaud
DESIGN
Meghan Fenske
MOTION
Meghan Fenske