Client
Shopify
Project
Shopify '24 Winter Edition Trailer 

ROLE
Motion Direction
Each year, Shopify unveils bi-annual 'Editions', providing customers with updates they can integrate into their e-commerce platforms. To announce the launch of their '24 Winter Edition, Shopify enlisted my expertise to craft a concise 30-second trailer. The goal was to spotlight new product features, spark excitement among the audience, and demonstrate the array of updates available. Collaborating closely with Shopify's skilled team and aligning with their visual direction, the trailer aimed to showcase the products effectively while maintaining visual clarity amidst the abundance of updates.
Client 
Shopify
Project
'24 Winter Edition Trailer

DESIGN Director
Maggie Fost

UX Director
Nico Martinez Phipps

creative + PRODUCTION lead
Adam Avrashi

LEAD vIDEO PRODUCER
Erin Lannan

SENIOR MARKETING DESIGNER
Nikki Stephens

mOTION DIRECTOR
Meghan Fenske
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