Client
Shopify
Project
'25 Winter Edition

ROLE
Motion Direction
When the Shopify team told me the theme of the '25 Winter Edition would be boring, I didn't expect it to become one of the wildest projects I've worked on.

The '25 Winter Edition wasn't about extravagant new features—it focused on the idea that great software just works. No frills—just improvements, bug fixes, and making sure everything runs seamlessly.
I designed and brought the Keynote video to life, and created a variety of television channels that showcased the product updates. With over 150 updates to cover within a tight timeline, we used AI tools to capture different genres, styles and time periods. We embraced the quirks and unpredictability of AI, and treated it as a creative partner rather than just a tool.
We managed to create a channel for every update—driven by how much we enjoyed the process. The result is a fully interactive Edition that's both fun and informative. 

My selected channels: 166, 180, 186, 31, 112, 17
Client
Shopify
Project
'25 Winter Edition

DESIGN Director
Maggie Fost

UX Director
Nico Martinez Phipps
LEAD VIDEO PRODUCER
Erin Lannan
lead technical producer
Andy Wood
senior technical producer
Alex Viau

MOTION DIRECTOR
Meghan Fenske
↑Back to Top